Highway 194 | Valle Crucis, NC 28691 | Phone: 828-963-6511

Along the Mission Crossing Scenic By-way, you’ll discover an enchanted river valley, rustic countryside, and a place Charles Kuralt called “a destination.” That place is the Mast General Store in the rural historic district of Valle Crucis. Since 1883, we’ve been outfitting the Appalachians with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. When in the North Carolina High Country, we invite you to warm up by our potbellied stove, mail a letter at our antique post office and discover for yourself why…Some times are too good to leave behind.



Highway 194 | Valle Crucis, NC 28691 | Phone: 828-963-6511

The Mast Store Annex can outfit you with stylish casual clothing and hiking gear. You’ll also find over 500 old-fashioned favorite candies-by-the-barrel in a building that was once a competing general store. The Dutch Creek Ice Cream stand is open seasonally out back by the creek.

THE JERKY OUTPOST     828-260-260-6221

2107 Broadstone Road, Banner Elk, NC 28604


The Jerky Outpost is a local Craft Jerky Store with the best and largest selection of Craft Jerky in the High Country. The Jerky Outpost features not only Beef Jerky, but Exotics from Elk, Pork, Venison, Buffalo, Wild Boar, Kangaroo and Alligator to name a few. In addition, they also carry a large selection of hot sauces,barbecue sauces, sausages, salsas, marinades, seasonings, deep fried peanuts and gourmet popcorn. Anything to do with Jerky you can find it here.